We all have companies we like and some of those companies do things that piss us off.
Take Blockbuster for example.
Who doesn't love movies? I sure do, but when rent a movie it sometimes with a group, so it doesn't always go on my card. Therefore, I may not rent a movie every 90 days. And apparently after 90 days Blockbuster takes away your membership.
Sure it's easy to sign up for another one but I went to their site hoping to find that they have a blogger who maybe has posted about this policy or I could email her to encourage her to post about it.
To my surprise they had no blogger.
To me this seems like a no brainer.
Blockbuster is going through a lot of change. They have for the first time in a long time competition (Netflix) in the video rental world. This has forced the company to try new things some of them great things (Blockbuster Total Access). And what could be a better way to promote these offerings then on their own blog.
The reaction most people give me is why would I want to read a blog about a corporation on a regular basis? First off if your company is good enough people will want to know more (Apple). But not everyone can be apple. Therefore you have to be the expert on your area.
Blockbuster should be posting not only about their products and attempting to get feedback but also reporting on the trends in the movie rental business. They already do some of this in a press release form, but only when they see it benefiting their sales. But what more could Blockbuster want than to establish themselves to movie lovers as the place to turn to for news.
Think about it what's the one advantage Blockbuster has over Netflick's? The guy behind the counter who recommends a movie to them. Well put that guy behind the keyboard and start blogging.
If you work for a business and they aren't blogging ask yourself why. And then go and write a blog post about it.
What corporations would you want a blog from?